Marketing Your Home

Better Marketing = Better Offers
Cat’s listings are seen by 4x as many buyers as the competition.

Listing your home with accurate information and marketing it with the highest quality presentation, while allowing for safe and strategic showings, will net you the best offers in the quickest time possible.

Listing Your Home For Sale

After we’ve decided on a pricing strategy, we set a date to create and capture content to list your home for sale.

  • Professional copywriting means buyers will know what to expect, in vivid and clear language.

  • Award-winning video and photography shows off your home in all of its glory.

  • Matterport 3D-tours virtually places buyers in the middle of your home, allowing them to safely and freely preview it from their phone.

  • Floor plans allow buyers to size up your home and get a sense for how much space they’ll have.

  • Accurate information syndicates to relevant multiple listing services that serve platforms like Zillow.

  • Memorable and well-designed physical signage welcomes buyers with a clean, professional presentation and flyers for quick information.

  • Our custom listing page drives traffic and gives your home an easily sharable page with all the information a buyer could need.

Our signs stand up straight and are lit at night, providing valuable information like when buyers can attend an open house. We prominently display our website so homebuyers can take a virtual tour and schedule a private showing with Cat.2771 Larchmo…

Our signs stand up straight and are lit at night, providing valuable information like when buyers can attend an open house. We prominently display our website so homebuyers can take a virtual tour and schedule a private showing with Cat.

2771 Larchmont Road, Union NJ

Paid Marketing & Advertising

Paid for by Cat, not you.

Our aggressive paid marketing and advertising campaigns get views quickly so instead of your home sitting for weeks, you’ll be choosing from multiple offers in days. Over 90% of our listings receive MULTIPLE OVER ASKING PRICE OFFERS in less than 10 days on the market!

  • Facebook and Instagram advertisements target potential homebuyers with engaging posts and content inviting viewers to schedule a showing, attend an open house, or share the property with someone they know.

  • Google and YouTube Ads keep our brand and listings front and center for buyers throughout their home-buying journey while they’re browsing sites like YouTube, Amazon, ESPN, and many more.

  • Best of Zillow Premier Agent status gets our listings the VIP treatment, presenting them more favorably due to our high customer satisfaction rating.

This $455,000 3-bedroom home in Union received multiple offers over asking price just days after listing, and our sellers ultimately received $36,000 more than what they were asking for.2771 Larchmont Road, Union NJ

This $455,000 3-bedroom home in Union received multiple offers over asking price just days after listing, and our sellers ultimately received $36,000 more than what they were asking for.

2771 Larchmont Road, Union NJ

Results in action…
2771 Larchmont Road, Union NJ

Here are some recent results from running 7 different advertising campaigns for 7 days on this Union home.

  • Zillow - 7,342 Views / 853 Saves

  • Custom Listing Page - 17,506 Visits

  • Advertisement Impressions - 164,268

  • Post Engagements - 11,642

  • Showings - More than 40

  • Offer Accepted - $455,000 ($36,000 Over Asking Price)

Just four days after listing the property, the open house gathered more than 40 individual groups previewing the home and just three days later our sellers received multiple over-asking price offers. Just 7 days after listing, our clients accepted an offer for $36,000 higher than list price, and successfully closed less than 2 months later.

See the custom listing page for 2771 Larchmont Road, here!

Open House & Safe showings

Generating views and traffic is paramount to receiving multiple offers and encouraging bid-wars for your home.

Our home-selling strategy is built from top to bottom with efficiency in mind. From the moment your home goes live on Zillow for buyers to see, our paid advertisements are going to work, getting your home in front of buyers and promoting the open house just days away. We’ll choose a day that works for you to vacate for a few hours, and we’ll host a safe and socially-distant open house. No more than 2 groups in your home at a time, with everyone signing liability disclosures as well as wearing masks and using hand sanitizer.

After the open house, you may allow for agents to privately show the property to their prospective buyers, generating more interest and giving people the opportunity to take their time and ask Cat any questions they may have about your home.

Our focus is on a successful AND safe home-selling experience from start to finish.

A line that goes all the way down the block. Generating interest in your open house creates a “FOMO” (fear of missing out) for homebuyers, yielding offers over asking.

15 McKinley Place, West Orange NJ
Due to our unparalleled listing presentation, this home received 140 showings in one week, 20+ offers, and then we helped our clients sell it for $40,000 over asking price.

 

FIND OUT WHAT YOUR HOME IS WORTH

Sites offering home value estimates like Zillow and Trulia are typically not that accurate. Select a time that works for you to discuss your home’s value, and then fill out the form to start your free market valuation!

SELLING GUIDE